The British Embassy in Cairo celebrates the Red Dress in Egypt

The British Embassy in Cairo on Monday hosted the “Red Dress and Egyptian Fashion Awards” exhibition, to celebrate British-Egyptian cooperation in the fashion industry.

The ‘red dress’ was featured as part of the exhibition activities, which is a global collaborative embroidery project that began thirteen years ago and was designed by British artist Kirstie MacLeod.

Attendees watched the exquisite embroidery detail on The Red Dress, which provides an artistic platform for vulnerable women around the world to weave their personal stories.

More than 300 women from more than 40 countries worked on this dress, including Palestinian, Syrian and Ukrainian refugees, victims of the war in Rwanda, and 50 Bedouin women in Egypt with the support of the FanSina Foundation in Sainte-Catherine, a initiative that aims to preserve Bedouin traditions and culture through crafts and embroidery.

The red dress has been exhibited in galleries and museums around the world, including the Magritte Gallery in Paris, the Fashion and Textile Museum in London, the Royal Academy of Art in London and the Premio Embroidery Awards in Italy where the dress won first prize in 2015.

After a 13-year tour around the world, The Red Dress’s hand-embroidered work was completed in March this year, and it now appears as a complete work of art at the British Embassy in Egypt, in the honor of the 50 Egyptian women. who participated in the design of the largest piece of this dress.

As for the Egyptian Fashion Awards, they were launched earlier this year by the Egyptian Fashion and Design Council in cooperation with the Mall of Arabia and the British Council in Egypt.

In February, the awards ceremony took place with the announcement of the four winning designers: Marina Azar in the Young Designers category, Moaz el-Behairy in the Emerging Designers category, Gary in the Accessories Designers category and Reem Jano in the Jewelry Designers category.

The prize included a trip for the winners with Suzanne Thabet, founding member of the Egyptian Fashion and Design Council, to attend London Fashion Week.

About Jeff M. Thompson

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