Stella McCartney pushes animal-free fashion message at Center Pompidou show

PARIS, Oct 3 (Reuters) – Stella McCartney seated her audience outside in a courtyard at the Center Pompidou on Monday, sending out a sultry array of flowing dresses and sleek drop-waist trousers, accessorized with alternative leather handbags.

“We’re proud to be eco-weirds and hope you’ll join us in our mission to end the needless killing of animals for fashion,” McCartney wrote in show notes, detailing the costs. environmental issues related to the use of skins such as water use, deforestation in the Amazon and carcinogenic tanning chemicals.

Pressure continues to mount on fashion brands to improve their environmental credentials, especially with younger generations who are increasingly embracing second-hand clothes.

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A flamboyant red-haired model paraded down the catwalk wearing an ivory sweater dotted with holes and loosely undone at the hem – stamped with the message ‘Change the Story’, in red lettering.

The jeans also had ragged hems and vegan leather patches for a legging-like effect, but otherwise the collection was very neat, with asymmetric satin dresses and sleek suits in bright colors.

Mannequins criss-crossed the courtyard on yellow, red or blue paths, in front of the façade with its tangled pipes of the modern art institution.

The audience stretched beyond the fashion set and included artist Jeff Koons, former basketball star Tony Parker and actor Jerry Seinfeld, while the designer’s father, Paul McCartney, sat next to the Chairman and CEO of LVMH, Bernard Arnault, and his clan.

Considered a pioneer of eco-fashion, McCartney eschewed leather early in her career, establishing her brand in 2001 as leather-free.

His brand joined LVMH in 2019, leading to an acceleration of the group’s efforts in environmental matters.

The brand added a line of vegan skincare products over the summer.

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Reporting by Mimosa Spencer; edited by Jonathan Oatis

Our standards: The Thomson Reuters Trust Principles.

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