Elmira’s Brittney Brooks Participates in HBO Max’s ‘The Hype’

Elmira native Brittney Brooks headed west several years ago hoping to make her mark in the fashion industry.

Now Brooks, who created a streetwear-focused clothing line, is testing her skills against other fashion designers on the HBO Max series”The hype.”

Brooks graduated from Elmira Free Academy in 2007 and four years later moved to Los Angeles with the dream of becoming a fashion designer.

Brooks, known professionally in the fashion world as “Eddy Knox” – a nickname she said she picked up while playing the video game “Guitar Hero” – creates high-end streetwear under the DVMN Pigeon brand.

Who is Brittney “Eddy Knox” Brooks?

Brooks was best known as a basketball star during her tenure at Elmira Free Academy.

She had the idea of ​​becoming a fashion designer while studying liberal arts in college, she said.

“I’ve always loved shopping for clothes at the Arnot Mall. I was at Macy’s, spending a lot of money on Ralph Lauren items. One day I was broke,” Brooks said in a previous interview. “I realized I wanted to make my own. I started putting patches on jackets.”

The idea took off and in 2011 Brooks found his way to the West Coast to pursue his dream.

Brooks said she was inspired in part by fellow Elmira native Tommy Hilfiger, who built his own fashion empire after starting with next to nothing.

After a slow start in Los Angeles, Brooks established his own manufacturing company with several employees and his own warehouse.

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What is Hype?

The Hype was launched last year by Scout productionsa multimedia company based in Burbank, California.

The show’s goal is to shine a light on innovators who are often overlooked in the fashion industry, said Rob Eric, chief creative officer of Scout Productions.

Brittney, originally from Elmira "Eddy Knox" Brooks competes with 11 other fashion designers from the HBO Max series "The hype."

“A lot of times the real streetwear pioneers, meaning those who are actually on the level of the real streetwear community, never get their due,” Eric said. “We see hoodies and streetwear elements sprinkled throughout big designer collections (at luxury prices), but we rarely hear about the actual designers creating the style and the hype before they’re produced. en masse and hit with a prize of $800.”

Brooks and the other contestants had to compete with contestants from around the world for a chance to strut their stuff on The Hype, Eric said.

Whoever wins the competition, all participants will benefit from recognition and exposure to a wider audience, he said.

Season 2 of The Hype features eight episodes pitting a group of 12 streetwear designers through a series of timed design challenges. Their creations are then evaluated by a panel of three judges and other celebrity guest judges.

Episodes 1-3 of The Hype are available to stream now. Episodes 4 to 6 are available from September 29, and episodes 7 and 8 will be available on October 6.

For more information, visit hbomax.com.

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