Balenciaga’s Lay’s Potato Chip handbag is $1,500

You’ll have to dip into your savings if you want to get your hands on Balenciaga’s new Lay’s-inspired handbags.

The luxury fashion house just launched several handbags that look like bags of potato chips — but they’re much more expensive than the salty snack ($1,500, to be precise).

Much like a bag from Lay’s, the leather pouches have a shiny, wrinkled texture and come in different colors that represent different flavors of chips. In this case, the bags bear the Balenciaga name instead of an individual flavor.

It’s clear from the packaging that the brand had a fondness for several Lay’s flavors, including the following fan favorites: Salt & Vinegar, Limón, Classic and Flamin’ Hot.

According to a Balenciaga press release obtained by TODAY Food, each zipper bag (or LOL clutch, if you want to use the official product name) is made of leather “that has been treated to look like flea bags, with a shiny finish and a crumpled effect.”

Balenciaga creative director Demna recently showcased the collection on Instagram, giving followers a glimpse of the bag’s silver interior and detailed nutritional information on the back. The brand also debuted the bags at a recent fashion show.

To help out potential shoppers until the bags officially go on sale next summer, the Lay’s team also shared a video of Balenciaga models strutting down the catwalk with the crumpled bags in their hands.

In case you were wondering what a designer would own to create a Lay’s inspired bag, the inspiration was actually quite simple. you’re not alone.

“Demna loves crisps in general, and once carried a bag of Lay’s crisps as an accessory,” according to Balenciaga’s press release, which adds that he’s also interested in “transforming everyday objects into elevated material innovations.”

Many social media users have weighed in on the unique accessory and commented on Demna’s Instagram.

“At this point, I think Balenciaga is a social experiment 😂,” weighed in on one reviewer. “Please don’t 🤮,” wrote another.

After looking at the bags, some social media users made some suggestions for the brand.

“Can you really fill it to the top with chips? Because I’m tired. I’ll be your biggest supporter 🙏🏽,” one commented. Another wrote: “Waiting for the BBQ flavor 👏.”

Meanwhile, other Instagram users got cheeky in the comments section, sharing creative captions.

“Ba~Lays~iaga,” one wrote. Another chimed in, writing, “I bet you can’t have just one ☝️….Bag 👝🤭🤭🤭.”

$1,500 is a high price to pay to show your dedication to potato chips. But again, a Lay’s-inspired handbag is definitely more appealing than a pigeon-shaped handbag – I’m just saying.

EDITOR’S NOTE (October 14, 2022, 1:50 p.m. ET): This story has been updated to reflect the price of the handbag, according to a Balenciaga press release – $1,500 – not $1,800 as previously reported.

About Jeff M. Thompson

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